The DANGERS of social media

social mediaFile this in your “interesting little nuggets to remember” tool-box.

 

New survey from Cornerstone Reputation shows more and more college admission counselors are using social media to weed out applicants.

 

From the article…


“Admissions officers were more likely to go online to research applicants for the 2014-2015 academic year than they were in the previous year. 

 
Nearly half (45 percent) reported that they performed applicant searches during the more recent admissions season compared to 36 percent during 2013-2014.”  

 

You’ve likely seen the push by the colleges to like them on social media.  Now you know why.

 

What was the outcome of these searches? 

 

  • Most (53 percent) found something online that “positively impacted their impression” of the applicant; 40 percent found something that reflected “negatively.”
  • Admissions officers were more likely to go online to research applicants for the 2014-2015 academic year than they were in the previous year. 
  • Nearly half (45 percent) reported that they performed applicant searches during the more recent admissions season compared to 36 percent during 2013-2014. 
  • Almost 7 in 10 (67 percent) hunted on Facebook and 4 in 10 searched on Twitter. 

Colleges expect you will tell them what they want to hear on the applications and in the interviews, but once you connect with them on Facebook or Twitter, they can see who you really are when the pressure to perform is off.  Be intentional about what you do and make sure that your public image is consistently what you want it to be.  You never know who may be watching…

 

Check out the full story here…

 

https://thejournal.com/articles/2016/03/09/more-admissions-officers-going-online-to-research-applicants.aspx 

 

Connect with us